Role: Lead Copywriter

 

About​: The people craved and Dove Crumbl'd with this Walmart exclusive campaign. Featuring a landing page, educational list, personality quiz, and add-to-cart, the copy of this campaign was carefully baked to drive conversions and brand awareness. 

Role: Lead Copywriter

 

About​: The peoples' favorite granola bar just turned 50 so naturally, Nature Valley threw it a campaign-style birthday party. This experience included a personality quiz for customers to find their new favorite snack bundle and an educational list discussing Nature Valley's incredible sustainability efforts!

Role: Lead Copywriter

 

About​: Call it cheesy but this campaign was a gouda one featuring all the best flavors of summer. The objective here was to bring conversions through the temptation of cheesy recipes in the personality quiz results and a recipe filtering step using AI. There was also the bonus of a list that explores the origins of Gayo Azul going all the way back to the Caribbean. 

Role: Lead Copywriter

 

About​: Although it never received a formal launch, this mock campaign is one of my proudest projects. If you work for Poppi, I love you. If not, understand that my love for Poppi soda knows no bounds. All of the copy here was crafted from scratch—no creative brief included, so sip this one at your leisure.