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Gayo Azul
Project Type
Sponsored Campaign
Date
June 2025
Role
Copywriter
This campaign featured all the best flavors of summer. The main objective was to bring conversions through the temptation of cheesy recipes in the personality quiz results and a recipe filtering step using AI. There was also the bonus of a list that explores the origins of Gayo Azul going all the way back to the Caribbean.
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